The EDGE Blog

At the EDGE blog, we showcase industry insights and company news.

Break Down Measurement Silos And Get with the Program-matic

Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF Measurement ...Read More

Posted in Media Practice Blog

Global Ad Revs Expected To Hit $516B In 2014

Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter Olympics, soccer’s ...Read More

Posted in Media Practice Blog

Massive Growth Of The Internet, Massive Challenges Too

First of all, think back five years. In 2009, President Obama had been in office for just six months. Michael Jackson, for at least the next two weeks or so, was ...Read More

Posted in Media Practice Blog

Business Technologies And Tools For Agency Growth

Business Technologies And Tools For Agency Growth by Jack Loechner, Tuesday, May 27, 2014 7 AM According to Mirren Business Development, and RSW/US’s respective ...Read More

Posted in Media Practice Blog

Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile

Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, according to a new eMarketer ...Read More

Posted in Media Practice Blog

Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%

IAB Europe on Tuesday released its 2013 AdEx Benchmark report, which says the online ad market grew 11.9% year-over-year to €27.3 billion ($37.4 billion). Per ...Read More

Posted in Media Practice Blog

Nielsen Says TV Still Leading In Viewership, Ad Spend

Just in time for the TV upfront tussle, Nielsen has released the Advertising and Audiences Report. Guess what: people still watch TV. A lot of it. And advertisers ...Read More

Posted in Media Practice Blog

ANA Pushes for Governing Authority To Improve Media Measurement CEO Liodice: 'Not to Sound Arrogant, But We're Spending the Money'

  Media measurement needs "a governing authority"to address shortcomings that have dogged the industry for decades, and getting one has become a top priority ...Read More

Posted in Media Practice Blog

Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles

Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles by Tyler Loechner, RT Blog Marketing is embracing its data-driven future, ...Read More

Posted in Media Practice Blog

NAB2014 Convention Recap

The Ultimate Sandbox By Tom VanBenschoten, Edge VP Media, April 23, 2014  NAB2014 was, as one colleague described it, a ‘seismic’ affair. He meant, ...Read More

Posted in Media Practice Blog

College Kids Cool on Tablets, Still Annoyed by Mobile Ads

College Kids Cool On Tablets, Still Annoyed By Mobile Ads by Mark Walsh   Tablets aren’t so hot with the college crowd anymore. About 29% of students ...Read More

Posted in Media Practice Blog

TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

  TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155% by Joe Mandese, Apr 21, 2014   Digital media may have the fastest organic growth ...Read More

Posted in Media Practice Blog

EDGE is proud to be a GSA Contract Holder

EDGE is proud to be a GSA Contract Holder, Contract GS-35F-036BAa.  This designation will allow EDGE to provide its IT services and solutions to a wide variety ...Read More

Posted in IT Optimization

Where's Your EDGE?

We have the resources that not only know the technology but also know your business. Which as you know is usually the biggest challenge. We have done several projects ...Read More

Posted in Media Practice Blog

A Quality Partnership – Edge Technology Services and SQGNE

Last year, we engaged with the Software Quality Group of New England (SQGNE) to serve as one of their corporate annual sponsors.  As a corporate sponsor we ...Read More

Posted in Digital Media

Michael Fox Joins Edge Technology Services as Vice President, Global Media

EDGE Technology Services, a leader in corporate technology consulting services, is pleased to announce Michael Fox has joined their media practice as VP, Global ...Read More

Posted in Media Practice Blog

Staffing Augmentation as a Strategy

Most of us perceive staffing as something that is mission critical to the business. Something we need. Something we have to do in order for day-to-day business to ...Read More

Posted in Technology Services

Edge Technology Services Expands their Service Offering with New Subsidiary, Sharp Technical Resources

EDGE Technology Services, a leader in corporate technology consulting services and staffing, announces the expansion of their services with a new subsidiary entitled ...Read More

Posted in Technology Services

EDGE Technology Services Publishes Best-of-Breed Software Solutions: The Hidden Gotchas

EDGE Technology Services, a leader in corporate technology consulting services, has published a white paper, entitled ‘Best-of-Breed Software Solutions: The ...Read More

Posted in Digital Media

EDGE Technology Services Publishes ‘IT-ization of Broadcasting: The Digital Conundrum’

EDGE Technology Services, a leader in corporate technology consulting services, has published a white paper, entitled ‘IT-ization of Broadcasting: The Digital ...Read More

Posted in Digital Media