IT Professional Resources

Power is shifting from distributors of content to consumers of content—and those consumers have more control, more choice, more personalization and more interactivity than ever before. This shift is exposing new pressure points and opportunities for media companies:

• There are now more ways to reach the consumer. More devices, form factors and ecosystems to consume media make it easier to reach the consumer.
• That said, it is harder to engage the consumer. It has become more difficult to break through the noise—given increased audience fragmentation and lower engagement—to reach and retain consumers.
• Faster response times are required. Increased velocity across the industry means that companies must become faster and more efficient in responding to market changes.
• Market complexity is increasing. Companies are pursuing a wide range of business models and value propositions to meet the increased demands of consumers.
• And there is mounting platform/technology uncertainty. Many different platforms are competing for consumers' attention and content owners' distribution rights. In the absence of clear long-term winning models, media companies must make and nurture a savvy portfolio of bets that maximize both their own economic interests and the consumer experience.

Various sectors (and companies within each sector) are at different stages in this transition. Across them all, rapidly shifting profit pools are prompting companies to ask the tough questions about their product offerings, their business models, their organizational models and everything in between. Edge works alongside client teams to make sure they emerge as winners.